9+ Best Online FREE Survey Tools (2024 Update)

Understanding your audience's needs is key to providing better products and services. But what tool can gather data in a convenient way? Getting insights using paid or free survey tools allows you to bridge the gap between your marketing and sales efforts.

What Makes the Best Free Survey Tools?

Conducting free online surveys is a smart way to gather feedback from people and to keep them engaged. There are different uses for surveys, such as finding information about:

  • Product feedback
  • Market research
  • Customer service feedback
  • Employee satisfaction

When choosing among free survey tools, here are a few essential factors to take into consideration:

  • Must allow you to build as many forms or surveys for free as possible.
  • Must let you create your forms or surveys without too much of a fuss.
  • Must have robust and functional design and theme tools.
Free Survey Tools

9 Best Online Free Survey Makers & Tools of 2024

Keeping those criteria in mind, we provided some of the best free survey tools for nonprofits and private businesses alike:


FormBot is an up-and-coming online form builder that aims to simplify form generation and submission. It's designed to allow users to create eye-catching forms without doing codes.

You can choose from its two form creation options:

Create from scratch and customize your forms using a drag-and-drop system

Choose from hundreds of pre-built templates

FormBot also comes with excellent features, such as:

  • Industry-leading pricing
  • No contracts
  • Embed anywhere
  • Intuitive and easy to use
  • A growing database of templates
  • Easy Integrations

Google Forms, the Free Online Survey Maker

Google Forms offers the easiest way to form creation. You can easily use this with other Google apps, such as Google Sheets, Google Drive, and more.

Some of its standout features include:

  • Google sheets integration
  • Conditional logic
  • Add-ons

Hotjar, Free Online Survey Tool

Hotjar is known for its interactive heatmaps, which help businesses analyze user responses and visualize user behavior. Other functionalities include:

  • Preparing notes
  • Adding tags to recordings
  • Launching surveys
  • Sending survey invitation links to customers

By enabling you to evaluate user clicks and scrolls, Hotjar can help you improve conversion rates and website user experience.

JotForm, Best Online Survey Tool

JotForm is among the top free survey tools that can help you create custom surveys and record customer responses. Other functions include:

  • Lead generation
  • Order payment collection
  • Job application management
  • Event registration

The app has over 10,000 pre-designed templates and a drag-and-drop mechanism for optimized form creation. Once published, you can easily embed your forms on a website or share recipients' links. In addition, it also provides an option to retrieve offline documents or web forms in case your internet connection is interrupted.


SmartSurvey is one of the best free survey tools that allow for multilingual survey creation. It is made possible by the availability of multiple question types, text boxes, and choice matrix questions—all of these can be tailored and stored in a question library for frequent use.

Best  Free Survey Maker

If you want to add your logos, you'd have that option, too. You can even include background images and audio and video files in your survey forms.

SmartSurvey, a free survey maker also comes with analytics and reporting features so you can quickly view responses, evaluate data, and export it for detailed analysis.

SurveyLegend, the Free Survey Software

If you're aiming for mobile-friendly surveys, SurveyLegend - the best free survey tools could be a great choice. It has a drag-and-drop system that you can use to add, edit, and delete certain survey content. The tool also provides real-time response analysis, which you can review in different formats, such as bar diagrams, pie charts, and donuts.

Once published, users can share survey forms on social media platforms like Facebook, Twitter, and LinkedIn. There's also an option for you to upload custom images and backgrounds. Most importantly, SurveyLegend uses some of the most advanced data protection technologies, including SSL and TLS, to protect sensitive data.

SurveyMonkey Enterprise

SurveyMonkey is designed to help businesses optimize customer satisfaction. The app has built-in features that can help you capture survey feedback and gain meaningful insights through customizable professional forms. It also integrates with third-party applications, including Slack, Microsoft Teams, and Salesforce.

Typeform, Top Online Survey Tool

If your goal is to utilize short, quick surveys on your website, Typeform might be just for you. It has a user-friendly dashboard that enables users to track performance metrics and completion rates.

Typeform is among the top free survey tools which have various question types, including multiple-choice, rating scales, opinion scales, and images. Additionally, it allows users to export data in multiple formats, such as CSV and XLS.

Zoho Survey

Zoho Survey is an online form builder with more than 200 pre-built templates and a question library. Its prominent features include skipping logic and piping to help you deliver an engaging experience and maximize your conversions.

Zoho Survey, the best free survey maker also has spam protection that limits your audience to one submission only. You can also generate unique URLs to prevent data duplication. The tool allows for data analysis using Google Sheets.

Ready to do surveys and see their positive impact on your business? Start with FormBot, the free survey maker today.

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