QR codes are often printed on product packaging as part of the design. This comes hand in hand with barcodes that tell product-related data. Together, they carry vast information to engage with users better.
QR codes have different shapes, sizes, and purposes. Some can bring you to a website; others let you download PDF files, while others direct you to a social media profile.
People can scan the QR code from their mobile devices and interact with the brand online.
QR code labels offer numerous marketing and customer engagement benefits. Here are some reasons why you should incorporate QR codes into your product packaging strategy:
Consumers are pickier now when it comes to the product they buy. They want to know everything about it before they buy it. This is especially true for food and beverages. However, some products have limited space which can only fit little information.
QR codes resolve this issue by sharing in-depth information when you scan a small square. You can put a PDF file or a website link containing the code's product details.
Research suggests that product packaging design can influence the purchase decisions of customers. With this fact, it is vital to make your products more attractive.
You can add QR codes to your labels to add a visual appeal. Tweak their shapes, colors, and patterns to match your packaging.
Another advantage of a QR code label is it links together online and offline channels. You can bring your audience to any online platform whenever you print a QR code on the product packaging.
As a result, QR code packaging serves as the cornerstone of your offline-to-online onboarding strategy. You can smoothly bring offline consumers to online media and build meaningful relationships with them using QR code labels.
Product packaging is pivotal in everyday marketing strategy. As a business, you want to know if your product packaging efforts are working.
With its tracking capability, dynamic QR codes let you view valuable information, such as the number of scans, location and time of scans, and device and browser information.
These pieces of information allow your business to understand the behavior of consumers better and improve your campaigns accordingly.
Many consumers only see product packaging as a protective layer, but you can change this perception. You can make your product packaging more interactive with QR codes.
People can use their smartphones to connect with your brand and take meaningful action instantly. It makes the experience more impactful and engaging.
Product packaging is critical to the branding of any business. To take your branding to the next level, utilize QR codes. Make a QR code with your logo to transform it into an effective branding tool.
Creating smart product labels is vital in the dynamic marketplace we have today. Every brand should be able to insert QR codes on its packaging to keep up with the competitors.
QR codes foster connectedness and intelligence. But what's even better is that they are affordable, easy to use, and versatile. It makes them a valuable tool in enhancing the experience of customers.
Are you looking for a QR code creator for your labels? FormBot got you. Contact us to learn how you can use it.