QR codes look similar to barcodes, but they are more powerful. Instead of just revealing a price or a small detail, scanning a QR code can redirect you to a URL where you can connect to Wi-Fi, order food, or get a discount code.
Quick Response or QR codes are easily scannable and can help you do a particular action. They are usually on product labels, marketing materials, menus, invoices, etc. But how do you make a QR code? Read on and find out.
QR codes can eliminate the need to manually type URLs, which makes for a better user experience. This entices more audiences to visit your site. For example, you can create a QR code on business cards, flyers, or packaging materials. Scanning them will bring people to a page on your website. Here, you may show them related products or ask them to leave reviews. Additionally, you may give discount codes for a better incentive.
Creative marketing campaigns can include QR codes that deliver SMS or email upon scanning. You can personalize the message upon creating the code, allowing you to sign up for an account or participate in a contest.
It’s challenging to convince customers to leave reviews since it is a long process. But if you put the link on a QR code, the process will become quick and straightforward.
Businesses can create a QR code for free to give directions. It can contain guidance via Google Maps or Waze. Along with the QR code, you may also put instructions like “scan for directions.” You can print this one or post it on your social media.
Another purpose of the QR code is to give easy access to Wi-Fi. Coffee shops, libraries, airports, and other public spaces offer free internet access. They may post QR code stickers that contain network information and passwords on walls or tables. After the user scans the code, they are redirected to a pop-up that asks if they want to connect to the internet.
Your business can also do a giveaway, and you can use a QR code to achieve this. When you scan them, you can direct participants to a page where they can input their information. It is a great strategy to boost brand awareness and get people to talk about your product.
QR codes also let you pay for merchandise in stores or meals in restaurants. You have to scan the code provided by the cashier, and payment is made instantly. But this will only work if you have an account with a payment service like Paypal.
QR codes let you share information and different digital media. If you want to educate or inform your audience, you can put the knowledge you want to impart on the QR code, including photos, videos, or PDF files.
Marketers need to leverage QR codes to promote businesses. Using the latest tools such as this one will make your processes efficient and catch the attention of people looking for innovation. To find out how to use this for your business, contact us.