Customer Service

Businesses find customer service a critical aspect of their operations as it helps them satisfy customers and address their issues on time. Some organizations would use calls or emails to get customer feedback. But with technological advancement, you can now collect customer reactions through form builders.

Why is customer service important?

Online form builder enables you to do professional surveys to gather the valuable opinions of your clients. This tool takes the stress out of your customers and your business. Your customers can send their feedback efficiently, and you can analyze them automatically and accurately.

We have listed in this article the best online form builders with effective customer service and the things you must consider when choosing the software you will deploy.

Must-have Features of Your Customer Service Form

Most form creator software promises they can let you do forms in minutes. However, some of them fall short of the much-needed features that customers expect.

When selecting your form builder, make sure it has these functionalities:

  • Easy development: It should have a wide range of templates. If possible, it must also have a drag-and-drop feature to create forms easily.
  • Conditional logic: It should have the ability to change questions based on the user’s response. This way, only relevant queries are asked.
  • Entry management: It can monitor and control form submissions using graphs and statistical reports
  • Marketing integrations: It lets you work with third-party applications to improve the customer journey
  • Progress bars: It gives users a preview of how far they are in answering the form.
  • Shareable links: Optimize form responses by sharing them on various platforms like your website and social media.

Best Form Builders for Customer Service

Here are some of the top form-building tools that allow you to quickly create survey forms and collect customer feedback.

  1. OptinMonster
  2. Formidable Forms
  3. WPForms
  4. Formbot
Customer Service

1. OptinMonster

This form builder tool can make fully-optimized survey forms. You have the option to make it as a pop-up or a slide-in to entice the target audience at the right time.

For example, the survey form can appear right after the customer purchases a product or before leaving your website. You may ask them about their experience on your site and how they can help you enhance it.

To add a form survey to your campaign, you need to copy the form’s shortcode inside the builder, and OptinMonster can automatically display it on your website.

If it detects that the customer has already filled out the form, it won’t show the online form again. You can create follow-up campaigns to engage with returning customers.

OptinMonster works with email service providers to send automated emails once the client has responded to your survey.

The price starts at $9/month.

2. Formidable Forms

It is a drag-and-drop builder that allows you to create feedback surveys for WordPress sites. It has numerous templates, add-ons, and form fields.

Moreover, this tool allows you to use HTML to customize your form if you’re knowledgeable about coding. It has conditional logic, star ratings, file uploads, and CAPTCHA.

You can also connect it with CRM (customer relationship management) software to manage entries.

Price ranges from $39.50 to $99.50 per year.

Customer Service Form

3. WPForms

WPForms lets you create forms for contact, newsletter signup, registration, or survey. It has pre-assembled templates and a drag-and-drop builder, suitable for those without coding experience.

What’s even great about WPForms is it has a built-in conditional logic that enables you to show follow-up questions based on the individual’s initial response.

This form builder has a lite version available for free. However, its paid ones start at $39.50 annually.

4. Formbot

Formbot is a new form builder that allows you to make different survey sheets, whether for professional or personal use. Receive good customer service feedback using this tool packed with various features.

It is a drag-and-drop builder that offers hundreds of templates, and you can embed it on your different web platforms for easy audience outreach.

Integrating it with other applications can be done in a breeze, so you won’t have to worry about manual data analysis.

For now, you can get it for free, but you can also get the paid ones soon from $7.99 to $19.99 per month.


We hope to give you a glimpse of the different online form builders in the market to enhance your customer service.

Remember to take note of the features to look for before settling with the one you’re going to use in the long run. Opt for the one that matches your exact needs.

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